I really got a laugh out of this. The blog entry is about hiring a professional to design your company's logo, name, signage, whatever, but the first example was more of a joke.  The company's name is "Kids Exchange".
Here's a picture of their sign:



Is it just me, or do they perform "Kid Sex Change" operations here? <G>

The blog entry is worth a look just for the chuckles, but it also points out real life mistakes people have made in their business advertising decisions....
http://nameflash.com/blog/

Enjoy.